Social Media Trends 2023: What I Expect in the Coming Year

The world of social media is constantly changing, with new trends emerging every year. As we enter 2023, here are some of the social media trends that are expected to shape this year. Read these five trends for the coming year to stay ahead of the game.

1. Focus on originality

It’s predicted to see a huge focus on community-led content and originality. Forget about copy-pasting current trends, and create your own original quality content.

2. More Interactive and Immersive Content

Social media platforms are always looking for new ways to engage users, and in 2023, we can expect to see more interactive and immersive content, such as augmented reality filters and 360-degree videos. AI is also becoming mainstream. However, AI can’t replace originality and creativity, but we’ll likely be seeing a lot more of it in the coming years.

3. The Emergence of UGC (user-generated content) and Micro-Influencers

As traditional influencer marketing becomes saturated, there is a growing trend toward working with freelancers and micro-influencers, who have a smaller but highly engaged following. This trend is expected to continue in 2023 as brands look for more authentic and cost-effective ways to reach their target audience.

4. ​The Growth of E-commerce

Social media platforms are increasingly being used as a platform for e-commerce, and this trend is expected to continue in 2023. Platforms such as Instagram and Facebook are making it easier for users to purchase products directly from the app, making social media a one-stop shop for both content and commerce.

5. Keyword Search & SEO
​
It’s not news that if you want your content to get discovered, optimizing your posts with keywords is more important than ever.  Build your 2023 social strategy; start by listing out the keywords you’d like your brand to rank for, and be sure to regularly create social content around them.

In conclusion, 2023 is shaping up to be an exciting year for social media, with a focus on privacy, audio content, interactive and immersive content, micro-influencer marketing, and e-commerce. 

If you need help in building and implementing your social media strategy, check out my premium social media packages HERE.